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Saturday, September 21, 2024
10:00 a.m. –  3:00 p.m.
Japanese American National Museum (JANM)
100 N Central Ave, Los Angeles, CA 90012

keiro no hi festival

Our Community would not be here today if it were not for the efforts of the generations that have come before us. Cherishing our cultural value to respect older adults, and in honor of the national holiday in Japan, Keiro is excited to once again host the annual Keiro no Hi Festival. 

We are delighted to invite you to join us for the 7th Annual Keiro no Hi Festival on Saturday, September 21, 2024 at the Japanese American National Museum to celebrate and honor the remarkable accomplishments of Our Community’s older adults.

Click here to view this page in Japanese / 日本語でご覧になる方はこちらから

three women wearing kimonos
women dancing holding fans
man being handed a bento

Registration Opens: Wednesday, July 3, 2024.

We are prioritizing registration for older adults 60 years old and older. Please note that this event will have a limited number of tickets, and participation will be available on a first-come, first-serve basis. Registration is required to attend and includes attendance to this year’s festival, opportunities to participate in the various festival experiences, and receive a hosted bento lunch.

Complimentary Bus Transportation

Attendees will have the option to register for complimentary transportation to and from the festival. This year, bus riders can enjoy the entire day of festivities. Buses will pick up registered attendees from designated hubs across Los Angeles, Orange, and Ventura counties.

NOTE: Buses will only accept attendees who have registered and received an email confirmation for complimentary transportation. If you did not select the complimentary transportation option during registration, you will not be allowed to ride the bus. You must present your transportation confirmation email on the day of the event to ride the bus.


Here are a few exciting things we have in store for this year’s festival:

Entertainment & Music

Attendees will hear live music provided by local older adult performers to showcase their purpose that they have found in the music and arts. We hope you can feel energized from the various performances. Performers will be announced at a future date.

Food

There is no way that we can host a festival without providing food for all of our attendees! Keiro will provide a delicious bento for you to enjoy.

JANM Exhibitions

We invite all of our attendees to make the most out of their festival experience by browsing the various Japanese American National Museum exhibitions.

And more! Additional details to be announced.


Public Parking

The Japanese American National Museum does not have a parking lot available for attendees who wish to drive themselves or carpool to this year’s festival. Please expect to pay for parking at one the many public parking lots throughout Little Tokyo which include, but are not limited to:

  • Aiso Parking Garage (0.2 Miles from JANM)
    • Judge John Aiso St, Los Angeles, CA 90012
  • Japanese Village Plaza (0.1 Miles from JANM)
    • 115 S Central Ave, Los Angeles, CA 90012
  • Sho Tokyo (Joe’s Parking) (0.2 Miles from JANM)
    • 350 E 2nd St, Los Angeles, CA 90012

Note: Keiro will not be responsible for providing reimbursement of any parking or public transportation fees.

Metro

Festival attendees have the option to take Metro’s A and E Lines to and from the new Metro Regional Connector which is located across the street from the Japanese American National Museum. Please visit Metro’s website to plan for your trip. 

Complimentary Bus Transportation

Attendees will have the option to register for complimentary transportation to and from the festival. Buses will pick up registered attendees from designated hubs across Los Angeles, Orange, and Ventura counties. This year, bus riders can enjoy the entire day of festivities. Buses will only accept attendees who have registered for complimentary transportation. If you did not select the complimentary transportation option during registration, you will not be allowed to ride the bus.


Transportation Co-Sponsors
Jack Kurihara & Carol Inge
Lynn Miyamoto & Kevin Kroeker 

Omiyage Sponsor
Kawaguchi-Kihara Memorial Foundation

Entertainment Sponsor
Doizaki Family 

Venue Sponsor
Japanese American National Museum 

Premier Sponsor
Sansei Legacy of Southern California 

Omedetou Sponsors
Doug & Chris Aihara
Lisa Chao & Nathaniel Wu
Claire Koga & Stephen Beck
Yukari Roberts
Ron Takasugi

Sponsors listed as of June 7, 2024.

How Can I Become a Sponsor?

We invite you and your organization or business to join us as a sponsor for our annual Keiro no Hi Festival. Your support will make a meaningful impact on our ability to properly celebrate, and recognize, the contributions of the older adults in Our Community.

Please find the 2024 Keiro no Hi Festival sponsorship packet here.

For more information on our sponsorship packages and to discuss customizing a package that aligns with your objectives, please contact Kevin Onishi, Chief Operating Officer, at [email protected].

Why Sponsor the Keiro no Hi Festival?

  • Community Engagement: Demonstrate your commitment to supporting and engaging with the community, particularly its older adults, and enhance your brand’s reputation among potential customers. 
  • Target audience: If your target demographic includes older adults or their caregivers, sponsoring such an event provides direct access to this target market. Showcase your products or services in a relevant and engaging way at a festival prioritizing attendees 60 years and older. 
  • Opportunity for Brand Exposure: Elevate your organization’s visibility with a wide range of individuals, including participants, volunteers, and attendees. Gain exposure through event marketing, signage, and promotional materials.
  • Support a Worthy Cause: We rely on sponsorships to cover the costs and help fulfill our mission. By sponsoring such an event, you’re providing crucial support to an organization dedicated to celebrating and serving older adults, contributing to the betterment of society.
  • Networking Opportunities: Connect with other businesses, organizations, and individuals who are also involved in supporting older adults. This can lead to potential collaborations, partnerships, or business opportunities in the future. 
  • Customized Packages: We offer various sponsorship levels, allowing you to choose the level of exposure and engagement that best suits your organization’s goals and budget.

2023 Keiro no Hi Festival

Here are some photos from our last Keiro no Hi Festival:

2022 Keiro no Hi Festival

2021 Keiro no Hi Festival


The 2024 Keiro no Hi Festival is made possible by Keiro with support from our sponsors, donors, volunteers, and partnership with community organizations. While attendance is FREE, we kindly suggest a donation to help us continue our mission to enhance the quality of senior life in Our Community.

For questions about this year’s Keiro no Hi Festival, please contact [email protected] or 213.873.5700.