Saturday, September 21, 2024
10:00 a.m. –  3:00 p.m.
Japanese American National Museum (JANM)
100 N Central Ave, Los Angeles, CA 90012

keiro no hi festival

Our Community would not be here today if it were not for the efforts of the generations that have come before us. Cherishing our cultural value to respect older adults, and in honor of the national holiday in Japan, Keiro is excited to once again host the annual Keiro no Hi Festival. 

We are delighted to invite you to join us for the 7th Annual Keiro no Hi Festival on Saturday, September 21, 2024 at the Japanese American National Museum to celebrate and honor the remarkable accomplishments of Our Community’s older adults.

Click here to view this page in Japanese / 日本語でご覧になる方はこちらから

three women wearing kimonos
women dancing holding fans
man being handed a bento

Registration Closes: When capacity is reached or by Friday, August 30, 2024.

We are prioritizing registration for older adults 60 years old and older. Please note that this event will have a limited number of tickets, and participation will be available on a first-come, first-serve basis. Registration is required to attend and includes attendance to this year’s festival, opportunities to participate in the various festival experiences, and receive a hosted bento lunch.

A Gift for Your Generosity – T-Shirt Gift

Separately, this year, with a donation of $30, you will receive a special Keiro T-shirt gift in collaboration with Japangeles. 

NOTE: This donation does not include registration or admission to the 2024 Keiro no Hi Festival.

T-shirts may ONLY be picked up during the 2024 Keiro no Hi Festival on September 21, 2024 between 10:00 a.m. – 2:30 p.m. at the Japanese American National Museum and will NOT be available before or after the designated pick-up time. You do not need admission to pick up the t-shirt. One t-shirt per transaction.

Make a donation before Friday, August 16 to guarantee that your gift will be ready for pickup! 

Complimentary Bus Transportation

This year, bus riders will be able to enjoy the entire day of festivities. Attendees will have the option to register for complimentary transportation to the festival from designated hubs in:

  • Pasadena
  • Orange County
  • Oxnard
  • San Fernando Valley
  • South Bay
  • West Los Angeles

NOTE: Buses will only accept attendees who have registered for complimentary transportation. If you did not select the complimentary transportation option during registration, you will not be allowed to ride the bus.

Here are a few exciting things we have in store for this year’s festival:

Entertainment & Music

Attendees will hear live music provided by local older adult performers to showcase their purpose that they have found in the music and arts. We hope you can feel energized from the various performances. Performers will be announced at a future date.


There is no way that we can host a festival without providing food for all of our attendees! Festival attendees will have the option to select from two bento options, on a first come first serve basis. A limited number of vegetarian bento options will be available upon request on the day of the event, on a first come first serve basis.

JANM Exhibitions

We invite all of our attendees to make the most out of their festival experience by browsing the various Japanese American National Museum exhibitions.

And more! Additional details to be announced.

Public Parking

The Japanese American National Museum does not have a parking lot available for attendees who wish to drive themselves or carpool to this year’s festival. Please expect to pay for parking at one the many public parking lots throughout Little Tokyo which include, but are not limited to:

  • Aiso Parking Garage (0.2 Miles from JANM)
    • Judge John Aiso St, Los Angeles, CA 90012
  • Japanese Village Plaza (0.1 Miles from JANM)
    • 115 S Central Ave, Los Angeles, CA 90012
  • Sho Tokyo (Joe’s Parking) (0.2 Miles from JANM)
    • 350 E 2nd St, Los Angeles, CA 90012

Note: Keiro will not be responsible for providing reimbursement of any parking or public transportation fees.


Festival attendees have the option to take Metro’s A and E Lines to and from the new Metro Regional Connector which is located across the street from the Japanese American National Museum. Please visit Metro’s website to plan for your trip. 

Complimentary Bus Transportation

Attendees will have the option to register for complimentary transportation to and from the festival. Buses will pick up registered attendees from designated hubs across Los Angeles, Orange, and Ventura counties. This year, bus riders can enjoy the entire day of festivities. Buses will only accept attendees who have registered for complimentary transportation. If you did not select the complimentary transportation option during registration, you will not be allowed to ride the bus.

Transportation Co-Sponsors
Jack Kurihara & Carol Inge
Lynn Miyamoto & Kevin Kroeker 

Omiyage Sponsor
Kawaguchi-Kihara Memorial Foundation

Entertainment Sponsor
Doizaki Family 

Program Booklet Sponsor
Gene & Vickie Kanamori

Venue Sponsor
Japanese American National Museum 

Premier Sponsors
Gerald Iseda
Sansei Legacy of Southern California 

Omedetou Sponsors
Doug & Chris Aihara
Lisa Chao & Nathaniel Wu
Claire Koga & Stephen Beck
Yukari Roberts
Ron Takasugi

Sponsors listed as of July 5, 2024.

How Can I Become a Sponsor?

We invite you and your organization or business to join us as a sponsor for our annual Keiro no Hi Festival. Your support will make a meaningful impact on our ability to properly celebrate, and recognize, the contributions of the older adults in Our Community.

Please find the 2024 Keiro no Hi Festival sponsorship packet here.

For more information on our sponsorship packages and to discuss customizing a package that aligns with your objectives, please contact Kevin Onishi, Chief Operating Officer, at [email protected].

Why Sponsor the Keiro no Hi Festival?

  • Community Engagement: Demonstrate your commitment to supporting and engaging with the community, particularly its older adults, and enhance your brand’s reputation among potential customers. 
  • Target audience: If your target demographic includes older adults or their caregivers, sponsoring such an event provides direct access to this target market. Showcase your products or services in a relevant and engaging way at a festival prioritizing attendees 60 years and older. 
  • Opportunity for Brand Exposure: Elevate your organization’s visibility with a wide range of individuals, including participants, volunteers, and attendees. Gain exposure through event marketing, signage, and promotional materials.
  • Support a Worthy Cause: We rely on sponsorships to cover the costs and help fulfill our mission. By sponsoring such an event, you’re providing crucial support to an organization dedicated to celebrating and serving older adults, contributing to the betterment of society.
  • Networking Opportunities: Connect with other businesses, organizations, and individuals who are also involved in supporting older adults. This can lead to potential collaborations, partnerships, or business opportunities in the future. 
  • Customized Packages: We offer various sponsorship levels, allowing you to choose the level of exposure and engagement that best suits your organization’s goals and budget.

Entertainment Details

Asian Persuasion

Asian Persuasion group photo

Asian Persuasion is a five-member Asian American vocal harmony group. They sing favorite songs from doo-wop, Motown, and pop songs of the 50’s, 60’s, and 70’s. Kenny Itagaki and Gary Asamura started the group over 40 years ago with Jeff Louie, Marlene Yamane Chao, and Helen Ota completing the group today. They invite their audiences to join them in bringing back the classic sights, sounds, and memories of those “oldies but goodies” of their youth.


KM9Gen photo

KM9GEN was formed by Keisuki “Kay” Mizutani and Marisa Kosugi in February of this year. 9GEN literally translates to 9-string, which is in reference to the number of strings on the guitar and the shamisen. An unexpected project brought them together to collaborate musically with Minyo, Japanese folk songs. A new journey to respect the traditional sounds and stories from the past, then embracing it with music that reaches out to the hearts of the “people” in the most natural way. 

Makoto Taiko

Makoto Taiko performing on stage

Makoto Taiko is a Pasadena-based nonprofit organization whose goal is to connect and empower people of all backgrounds through taiko classes, workshops, and performances to inspire artistic creativity and greater cultural understanding in our community. Makoto Taiko welcomes people of all ages, cultural background, faiths, and gender identities. Their Taiko for Older Adults program offers a fun, energizing, mentally-stimulating, and interactive weekly activity for those 65+. They also offer taiko workshops and performances to senior residential facilities.

Miko and Michael

man and women wearing glasses sitting and smiling

Miko & Michael are a music duo from the Los Angeles area. They enjoy performing for Japanese American community events, weddings, and nursing homes. A recent collaboration with Bonbu Stories involved writing and choreographing the official Obon song and dance for Buddhist Churches of America’s 125th anniversary, coming up in 2024. Miko helped in creating and producing the project and Michael provided background vocals. Miko and Michael are always grateful to their families and communities who allow them to pursue their varied interests.

Ukuleles for Little Tokyo

group of older adults with an ukulele and lei

Ukuleles for Little Tokyo is a free, bi-lingual English-Japanese ukulele program organized by the Japanese American Cultural & Community Center. The program is geared towards engaging seniors in strumming their ukulele and singing nostalgic Japanese songs together!

2023 Keiro no Hi Festival

Here are some photos from our last Keiro no Hi Festival:

2022 Keiro no Hi Festival

2021 Keiro no Hi Festival

The 2024 Keiro no Hi Festival is made possible by Keiro with support from our sponsors, donors, volunteers, and partnership with community organizations. While attendance is FREE, we kindly suggest a donation to help us continue our mission to enhance the quality of senior life in Our Community.

For questions about this year’s Keiro no Hi Festival, please contact [email protected] or 213.873.5700.